Record Store Day is the "Black Friday" of the record store world. This year, due to the quarantine, it has been postponed. 
Discogs wants to sponsor a virtual experience to allow both shops and customers to celebrate.
Individual stores will set up performances, interviews, or behind the scenes footage on Instagram Live.
A series of hashtags will encourage Instagram users to share their collections, favorite stores, or some memories they have of Record Store Days in the past.
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