"#ToysRUsKid of the Day" Campaign
To celebrate the relaunch of Toysrus.com, we created a #toysruskid of the day campaign to generate some UGC and get people remembering why they love being a Toys R Us Kid.
Through the hashtag, we were able to get real kids featured on the home page of our website and to our social media platforms for a day. Alongside running the kid of the day feature, I created a series of gifs that can be used as stickers on Instagram stories.
Creative Direction: Yen Nguyen