"#ToysRUsKid of the Day" Campaign
To celebrate the relaunch of Toysrus.com, we created a #toysruskid of the day campaign to generate some UGC and get people remembering why they love being a Toys R Us Kid. 
Through the hashtag, we were able to get real kids featured on the home page of our website and to our social media platforms for a day. Alongside running the kid of the day feature, I created a series of gifs that can be used as stickers on Instagram stories.
Creative Direction: Yen Nguyen
Screen capture of Toys R Us Kid of the Day live on the website homepage
Instagram feed posts for Kid of the Day
Gif "stickers" you can find & use on Instagram stories or Giphy by searching toysruskid
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