Toys"R"Us x Macy's Launch
Toys"R"Us is officially back and this time at Macy's. To support the announcement, we created social posts to tease and promote the launch, refreshed our website, and even had Geoffrey make a surprise appearance at Macy's Herald Square.
Creative Direction: Yen Nguyen
ToysRUs.com website refresh
Instagram story teasing announcement
Social post teasing announcement
Social post teasing announcement
"#ToysRUsKid of the Day" Campaign
To celebrate the relaunch of Toysrus.com, we created a #toysruskid of the day campaign to generate some UGC and get people remembering why they love being a Toys"R"Us Kid.
Through the hashtag, we were able to get real kids featured on the home page of our website and to our social media platforms for a day. Alongside running the kid of the day feature, I created a series of gifs that can be used as stickers on Instagram stories.
Creative Direction: Yen Nguyen
Instagram feed posts for Kid of the Day
Gif "stickers" you can find & use on Instagram stories or Giphy by searching toysruskid