Monster High x Wednesday Collab

Creative Direction: Montana Rucobo, Danielle Viale, & Ann Dang
Design: Logan LeBuis & Jocelyn Alonzo
Influencer Team: Michelle Edlund, Lilly Briger, Jocelyne Gonzalez, Shelby O’Neill, & Heaven Godoy

To get fans excited about the launch of our Monster High x Wednesday dolls, we created merchandising assets and an influencer kit campaign modeled after Wednesday’s suitcase for her time at Nevermore Academy.

The kit was sent to influencers, PR, and even some of the cast of “Wednesday” and it garnered over 6.4 million impressions.

TikTok

One of the 20+ TikTok videos our creators posted highlighting the box and the product itself. This video garnered…

392k+ views

76k+ likes

200+ Comments

@morgsdolls Thank you so much @Monster High for gifting me the new Monster High X Wednesday collection! I really adore these dolls! There’s a lot of cute details that went into them and I’m so glad to add them to my shelf! • • #monsterhigh #monsterhighdoll #wednesday #wednesdayaddams #wednesdaynetflix #jennaortega #enidsinclair #doll #dollcollector #dollunboxing #unboxing #pr #gift #mattel ♬ original sound - Netflix