Monster High Skulltimate Secrets Spring ‘25 Spot
Creatives: Logan LeBuis & Montana Rucobo
Creative Director: Ann Dang
Director of Production: Lorraine Kraus
Copywriter: Audrey Marra
Production Coordinator: Andrew Hansen
Account Director: Lisa Baca
Director: Jerry Heiss
Creative Partners: Reel to Real, Sweet Spot Media, Beta Petrol, & Margarita Mix
To help promote Monster High’s newest Skulltimate Secrets line, Garden Mysteries, we created the ultimate garden tea party for the ghouls. We utilized stop motion to help bring the dolls to life and showed off the 125+ looks you can create through the foliage-lined runway.
I got to be a part of concepting, set design, graphics, art direction, direct edits, and color correction, while working with an incredibly talented crew of people.
Disney Princess Storytime Stackers Spring ‘25 Spot
Creatives: Logan LeBuis & Montana Rucobo
Creative Director: Ann Dang
Director of Production: Lorraine Kraus
Copywriter: Audrey Marra
Production Coordinator: Andrew Hansen
Account Director: Lisa Baca
Director: Jerry Heiss
Creative Partners: Reel to Real, Sweet Spot Media, Beta Petrol, & Margarita Mix
Disney Princess’ newest line, Storytime Stackers, needed an engaging commercial to introduce the product. We worked with our partners on highlighting the castle stacking to create an endless amount of stories, bringing the dolls to life through stop motion, and we created an ear-catching original song to tie it all together.
I had the opportunity to contribute to concept development, set design, graphics, art direction, editing, and color correction, all while collaborating with an exceptionally talented team of professionals.
©Disney and ©2025 Mattel
Polly Pocket
Spring ‘25 Spot
Creatives: Logan LeBuis & Montana Rucobo
Creative Director: Ann Dang
Director of Production: Lorraine Kraus
Copywriter: Audrey Marra
Production Coordinator: Andrew Hansen
Account Director: Lisa Baca
Director: Jerry Heiss
Creative Partners: Reel to Real, Sweet Spot Media, Beta Petrol, & Margarita Mix
Polly Pocket latest line of compacts for the spring called for an all new dynamic spot. For the first time on Polly Pocket, we used stop motion to truly bring these mini worlds to life and brought in more unique angles, including having pieces raining down on to set, to fully amp up the Polly fun.
I was fortunate to play a role in shaping concepts, designing sets, creating graphics, directing the artistic vision, refining edits, and perfecting color correction, all alongside an amazing team of incredibly skilled individuals.