Toys"R"Us x American Dream Store Launch
Toys"R"Us wouldn't officially be back without a store opening! The team got to help with the grand opening of our first location at the American Dream Mall in East Rutherford, New Jersey.

We planned a VIP opening party with special guests, ran an exclusive press day, and had our grand opening ribbon cutting all within the week before Christmas! I also got to design and animate a series of ads displayed around the mall and some short motion graphics for the screens in the front windows of the store.
Check out some of the press we got:
ABC7  |  |  Cheddar
Ads and signage around the mall exterior and interior I designed and animated.
Apologies for the poor resolution, those exterior signs were hard to shoot with my phone!
Videos for the window displays in front of the store.
Toys"R"Us Kid Video: Art directed by me, executed by Jexel De Jesus
Logo "Buffer" Videos: Myself
Here is a shot from us testing the screens out.
Better quality images/videos of the storefront coming soon!
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