![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/0ad258fb-424e-4a71-a537-8011ad4f6dea_rw_1920.png?h=3e5129626bcac692e4c909cddbf329bf)
Geoffrey's World Tour
As a part of our come back, we wanted to bring awareness that we are a global brand and help drive customers into stores, no matter where they are in the world. For this, we decided it was time for Geoffrey to go on a world tour for our first global campaign since our comeback.
To help promote this world tour, I directed and designed a multitude of social assets along with the overall look and feel of the campaign.
Role: Creative direction and design
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/cf3e39ce-51ae-4d64-a8cb-b2f581299738_rw_1200.png?h=752f1e8726f346473ddbe7041b24bb4b)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/e15fc71a-cb62-4bc7-8a49-7c3ba05eb6d9_rw_1200.png?h=a52edcc6db6e7f6849da9c916634fd2e)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/46e0e023-68d9-4617-943b-1050e028fa5b_rw_1200.png?h=42cf07d22b41edb9e532133d798b4cc5)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/e8917952-9db2-41ec-851e-46091689c39a_rw_1200.png?h=98dd05d1553080db6e4e8d11161f18db)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/bed7f1b9-396c-4894-b13c-21abdf682b48_rw_1200.png?h=868de8d443d2644eb7c70ecee4ea5d02)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/ec7eebd3-0d34-4d61-a542-785687db7173_rw_1200.png?h=17ab4a579907cdc483a30b92392c98cb)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/a1ff822c-4682-4ad3-86b1-16a1f58e9033_rw_1920.png?h=90791d3bd551a1a51080caf57a11b784)
Icons created for use throughout the campaign
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/89680d8d-9654-4667-a27e-fa19e63782d3_rw_3840.png?h=e9eb3133dd25e1fdea43084cb4536889)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/cad59207-9cb0-474a-8b78-55eb41f0043a_rw_1920.jpg?h=8ffc43f36fd4fc9c7663dbb892fca23f)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/20dddf3c-325b-4ffc-880b-2a1d093b351c_rw_3840.png?h=a98fea25e424d9a5b25de5b1b8860457)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/4be203be-e03c-49b0-8f0a-ce01a5f32060_rw_3840.jpg?h=70b73eba207cb756a929d56e3f094aae)
As a part of the campaign, Geoffrey is documenting all of his travels with videos of his tours around different countries and learning about the culture. These videos will be released as a YouTube series.
Every time Geoffrey visits a new place, he gets a sticker that is added to his suitcase as a memory of his travels.
Stickers designed by Raechel Kronyak & myself
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/7ee88759-d402-48bc-94f5-0d31339f2639_rw_3840.png?h=5b95df2a3c4d5e950b7b928ff510d4a2)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/80ee6a50-b381-4c71-888d-58739746444c_rw_3840.png?h=fedd2fd800d9e0f83cd84e8ee6d29f21)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/e52c28e2-feb3-4f83-a4e0-2c6f92a19434_rw_3840.png?h=50dfbdaedfae329c02017522392cb092)
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/554be60c-23f4-40d3-b3b3-d06d4c70c308_rw_3840.png?h=76037c74565d2c3f9553ad04b4aaa00f)
Participating stores have a wheel that customers get to spin when making a purchase.
They can win tons of prizes including being entered in a raffle to win the grand prize, a shopping spree.
![](https://cdn.myportfolio.com/e39b5b29-409c-4a48-b8e8-d423a0e16100/b2ce99d9-c9a6-49df-b4b0-104a286ee7fc_rw_1920.png?h=695d687dd762a244191682c908cdc1ad)
The announcement of the World Tour made headlines globally, with many excited for the return of Geoffrey. A few of the highlights featured above.