Geoffrey's World Tour
As a part of our come back, we wanted to bring awareness that we are a global brand and help drive customers into stores, no matter where they are in the world. For this, we decided it was time for Geoffrey to go on a world tour for our first global campaign since our comeback.
To help promote this world tour, I directed and designed a multitude of social assets along with the overall look and feel of the campaign.
Role: Creative direction and design
Icons created for use throughout the campaign
As a part of the campaign, Geoffrey is documenting all of his travels with videos of his tours around different countries and learning about the culture. These videos were released as a YouTube series.
Every time Geoffrey visits a new place, he gets a sticker that is added to his suitcase as a memory of his travels.
Stickers designed by Raechel Kronyak & myself
Participating stores have a wheel that customers get to spin when making a purchase.
They can win tons of prizes including being entered in a raffle to win the grand prize, a shopping spree.
The announcement of the World Tour made headlines globally, with many excited for the return of Geoffrey. A few of the highlights featured above.