Barbie: The Movie Disco Party Experience
Inspired by Greta Gerwig's disco-infused film "Barbie," we teamed up with Mirrored Media to craft a mesmerizing experience for the Los Angeles premiere at the Shrine Auditorium. A towering 12-foot pink disco ball welcomed guests into a Barbie Land filled with golden streamers and numerous pink disco balls. Inside, a replica Barbie Dream House showcased vignettes of the Barbie The Movie doll collection, her iconic Corvette, and a custom Barbie disco ball logo, all encapsulated in radiant charm.
Contributors: Andrea West, Ann Dang
Creative Direction: Danielle Viale, Liz Maglione, Ingrid Pettersson, Warner Brothers
Production Partners: Mirrored Media