Barbie The Movie Disco Party Experience
Inspired by the disco party in Greta Gerwig’s film, Barbie, Mattel partnered with Mirrored Media to create a larger-than-life 12' pink disco ball for the Los Angeles movie premiere event at the Shrine Auditorium. Guests entered the large disco ball and found themselves transported into Barbie Land surrounded by gold and silver streamers and over a dozen pink disco balls. A replica of the Barbie DreamHouse set with vignettes featuring the Barbie The Movie doll collection, her iconic Corvette, and a custom Barbie disco ball logo were displayed inside.
Contributors: Andrea West, Ann Dang
Creative Direction: Danielle Viale, Liz Maglione, Ingrid Pettersson, Warner Brothers
Production Partners: Mirrored Media
