Barbie: The movie
Disco Party Experience
Contributors: Andrea West, Ann Dang
Creative Direction: Danielle Viale, Liz Maglione, Ingrid Pettersson, Warner Brothers
Production Partners: Mirrored Media
Inspired by Greta Gerwig's disco-infused film "Barbie," we teamed up with Mirrored Media to craft a mesmerizing experience for the Los Angeles premiere at the Shrine Auditorium.
A towering 12-foot pink disco ball welcomed guests into a Barbie Land filled with golden streamers and several pink disco balls.
Inside, a replica Barbie Dream House showcased vignettes of the Barbie The Movie doll collection, her iconic Corvette, and a custom Barbie disco ball logo, all encapsulated in radiant charm.