Barbie: The movie
Best week ever
Digital campaign
Creative Direction: Danielle Viale, Liz Maglione, Ingrid Pettersson, Warner Brothers
With the launch of Barbie The Movie, Mattel released exclusive dolls, accessories, and various other merch across digital retailers including Amazon, Target, and Walmart.
To help support this launch, I created multiple digital assets and a merch guide to provide our markets worldwide. Highlights include an award-winning "Best Week Ever" campaign on Amazon.
Winner of the
2023 OMMA Award
for Excellence in Online Advertising.
Our "Best Week Ever" Campaign with Amazon led up to and coincided with Amazon Prime Day. Each day offered different deals on various Barbie product and led to over 24 million impressions driven by retail media. Push notifications, social media posts, and various banners across Amazon are some of the 60+ assets created for the campaign.
