Toys"R"Us is officially back and this time at Macy's. To support the announcement, we created social posts to tease and promote the launch, refreshed our website, and even had Geoffrey make a surprise appearance at Macy's Herald Square.

Simultaneously, we also relaunched ToysRUs.com. We used #toysruskid to generate some UGC and get people remembering why they love being a Toys"R"Us Kid. 

Through the hashtag, we were able to get real kids featured on the homepage of our website and on our Instagram as our ToysRUs Kid of the Day.