Geoffrey’s
World Tour
Global Campaign
Creative Direction & Design: Logan LeBuis
Freelance Designers: Jexel De Jesus & Raechel Kronyak
As a part of our come back, we wanted to bring awareness that we are a global brand and help drive customers into stores, no matter where they are in the world. So, we decided it was time for Geoffrey to go on a world tour for our first global campaign since our comeback.
To help promote this world tour, I directed and designed a multitude of social assets along with the overall look and feel of the campaign.
Spin Wheel
Participating stores have a wheel that customers get to spin when making a purchase. They can win tons of prizes including being entered in a raffle to win the grand prize, a shopping spree.
Press
The announcement of the World Tour made headlines globally, with many excited for the return of Geoffrey. A few of the highlights featured below.
