TOY”R”US x Macy’s thanksgiving day parade 2021

Creative Direction & Design: Logan LeBuis

After our launch with Macy's, it was the perfect timing to have Geoffrey make his debut in the famous Macy’s Thanksgiving Day Parade! 

I created a suite of social posts to generate hype around Geoffrey’s debut at the parade and a few special guest integrations.

Along with his appearance in the parade, we released the new version of the "Toys"R"Us Kid" song and we went on Instagram Live with his good pal DJ Khaled and his family from the parade to deliver some toys.

Social Posts

Some artwork provided from Macy’s Parade brand guide, designed by Tad Carpenter

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TOYS”R”US Kid Song

Our original TikTok we posted inviting others to dance along with us is currently up to 892k+ views. We had the pleasure of DJ Khaled and Terrell & Jarius, an influencer family, duet us and help spread the word that our new song is out.

@toysrus 🎵 I don’t wanna grow up, I’m a Toys”R”Us kid…🎵 Check out the debut of our ✨NEW✨ song! Duet with Geoffrey and join the fun! #ToysRUsRemix ♬ ToysRUs Theme Song - Toys“R”Us
@terrell_jarius #duet with @toysrus Who else grew up being a Toys R Us kid? Take me back because adulting is HARD 😅 #toysrusremix #beakid #adulting ♬ ToysRUs Theme Song - Toys“R”Us
@djkhaled #duet with @toysrus Geoffrey released a new version of the iconic Toys R Us song! Sing and dance along – you know the words! #ToysRUsRemix ♬ ToysRUs Theme Song - Toys“R”Us
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Geoffrey's World Tour